When crafting an exquisite dish, folks will fuss over key ingredients like proteins and produce and want only the best of the best. However, those same people might not give equal attention to the grade of spices they incorporate into their cooking, opting for lower-quality, stale versions, unaware of the difference premium spices can make.

Comparing the types of spices found in European supermarkets with what was possible led Rubert and Alice Derham to import fresh, high-quality spices from India and Sri Lanka. They founded the Indian Spice Company with a mission to bring these essential ingredients to European consumers, offering an alternative to the generic, low-cost, substandard products that dominate the category.