Who said flour can’t be pretty?

Rubio & del Amo turned sacks of flour into gorgeous statements for Harinas La Encarnación. The packaging swaps sterile industrial visuals for something with intention.

Think large serif typography set confidently across richly colored paper bags in mustard, olive, and deep burgundy. A dotted illustration of a soaring bird stretches across the surface, softening the utilitarian form with motion and scale. The contrast between heavy text and delicate illustration creates a rhythm that feels both crafted and efficient.