For the past decade, Jo Barnard and her studio Morrama have pushed conventional industrial design conventions, reframing the practice with the Earth in mind. Instead of just considering end-user needs, Morrama also considers the planet, incorporating environmental factors into the design criteria from the start. This mindset often means that Morrama designs are created to be less extractive and harmful by utilizing materials that return from whence they came.

This year, as part of the London Design Festival, Morrama will host the exhibition “From the Ground Up,” in which the B Corp studio will showcase several examples of how design can transition from an extractive process to a regenerative one.