Even as the days cooled and September set in, the packaging world kept the heat on. From playful twists on everyday essentials to thoughtful explorations of culture, craft, and sustainability, the month was packed with bold ideas and inventive design.

We saw brands embrace unexpected inspiration. There was everything from vampire-themed period care, ramen that wears its noodle-y identity proudly, and toothpaste packaging trying something new. Design studios elevated experiences across categories, from color-driven fragrance storytelling to hourglass-shaped deodorant bottles that rethink form. And events like Newtopia Now showcased dozens of showstopping packages destined to spark conversation.

Check out all the top stories from September below.