Studio Morfar’s packaging for Juno the Bakery’s Danish Butter Cookies turns everyday pastry into a postcard from Copenhagen. Each box highlights a charming landscape illustrated in clean blocks of color that feel as sunny as a Danish summer morning. The minimal typography sits softly below, letting the imagery tell the story in a perfectly nostalgic and festive way.

Torsten Power, Creative Director at Studio Morfar, shares more about the design process below.