Cereal is a constant grocery store battle. Do you buy the sugary box to make the people of the house happy, or do you buy the bland box to make everyone’s health happy? There was no win-win until agency Onwards released their cereal dubbed “Surreal.” Not only is the nutritional value up to everyone’s healthiest standards, but the packaging design showcases that it still tastes like the unhealthy cereal everyone truly wants. Bright colors, bold fonts, and cheeky illustrations make up the front of the box, and all we know is that we need to get our hands on that cocoa cereal, stat!
Startup-focussed branding agency Onwards have named, designed and launched Surreal – a new brand of healthy cereal aiming to make the kind of cereal we loved as kids nutritionally relevant for today.
