Toronto’s CHFA NOW trade show proved that the Great White North’s natural products scene is anything but frosty. 

The aisles buzzed with kombuchas, adaptogens, protein-fortified everything, and packaging that could hold its own on either side of the border. What stood out most wasn’t just the functional innovation but how many brands treat design as a strategic weapon, whether that means nostalgia-drenched visuals, clinical clarity, or playful personality dialed up to 11.

Here are the 20 best brands we saw that didn’t have anything to do with maple syrup, poutine, or Molson.