Move Over Apple, Pepsi Unveils ‘Smart Cans’

Published

June 25, 2024

Filed under

Beverage Packaging, Design News & Trends, Technology Packaging

What if you could turn a soda can into a smartphone?

That’s a question probably few outside of PepsiCo have ever pondered. Recently, however, the beverage giant decided to realize the concept and showed it off last week at Cannes Lions.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.