Butter yellow is the color of the moment, and it’s easy to understand why. It possesses a rich warmth and is complementary to many other colors, like Pantone’s CotY “Mocha Mousse,” and can serve as an accent or focal point.

Electronics brand Bose, best known for audio components like speakers and headphones, recently launched a set of SoundLink Plus in different colors, including a soft, butter-like yellow. Officially, Bose is calling it “Citrus Yellow,” but not missing an opportunity to jump on the butter bandwagon, they enlisted creative agency CNC to create an influencer seed kit inspired by sticks of butter.