RRL’s snack series, designed by Yuan Wang feels more like tech accessories than pet food. The oversized “R” icon anchors each design, paired with bright, high-saturation color blocks and a vertical label layout that mimics signage or ticketing systems.
Black sans-serif type balances the color play with a clear sense of hierarchy, while the minimal pouch allows the label system to stand out like a sticker. It’s bold, graphic, and memorably modular, something we definitely don’t typically see within the pet food space, but it’s absolutely a welcome take.
