Native Pet’s Gut Well line, designed by Herefor, turns pet supplements into a more approachable design. Each pouch uses a high-contrast palette including bubblegum pink, mint green, soft blue, and bright yellow. The typography is clean and weighty, with “Gut Well” front and center, making it instantly scannable. Illustrations of dogs, rendered in a playful yet minimalist style, give each SKU personality while maintaining cohesion. 

Jena Garlinghouse, co-founder at Herefor, shares more about the design below.