There’s a very fine line between creating merch that is distinct enough to recognize the brand but not feel like its sole purpose is to be a walking ad.
Shelf Life 016: Merch. Merch. Merch.
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Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover
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