Sandboy’s cans, designed by Marx Design, play like postcards from a retro beach club you wish you belonged to. Clean white backgrounds give center stage to cheeky photography, inclusive of a limbo queen surrounded by flames and a golfer mid-swing beside a dolphin.

The typography is simple and confident, letting the imagery do the heavy lifting. It’s a perfect mix of humor and polish; each can feels like it’s part of a collection. It’s exactly what you’d want out of a poolside beverage or after-work treat.

Tristan O’Shannessy, Creative Director of Marx Design, shares more about the process below.