La Reale Craft Beer, designed by Sangria Creative Studio, disregards the cliché for beer packaging. Instead of leaning into brewing tradition, these cans play with humor and character-driven illustration.

The typography is chunky and offbeat, with a hand-drawn edge that gives it a distinctly personal feel. The color palette combines lilac, tan, and warm accents, a welcome departure from the color palettes of the beer giants, which feel more old-school Americana than anything else.

Giuseppe Giurlando, Director of Sangria Creative Studio, walks us through the design process and explains how their camel is no mere beer mascot.