Snapple launched in Long Island in the early 1970s, and while it would take nearly two decades for the brand to become a pop culture icon of the 1990s with its memorable “Snapple Lady” commercials, few would have imagined that they would someday get into the business of making boozy versions of their teas and lemonades.

Dubbed Snapple Spiked, the line of alcoholic Ready-to-Drink (RTD) beverages based on the popular fruit and juice line launched in 2016. While the drink has mostly maintained a younger audience, they knew they needed to make an appeal to Gen Z. So, the brand enlisted Wedge for a brand refresh.