First brewed in 1876, Double Diamond is an English beer brand that enjoyed immense popularity from the 1950s through the 70s. Memorable ads, often featuring their “Little Man” mascot and catchphrases like “A Double Diamond Works Wonders,” helped to solidify the brand culturally, but eventually, the beer itself fell out of favor. By 2003, Double Diamond was discontinued in stores and was available only in kegs until late last year.

Consumer sentiment for Double Diamond remained strong enough to stage a successful comeback. However, many younger beer drinkers will only remember the beer from advertisements and cultural references, as they aren’t old enough to have tasted it. Double Diamond’s revival would have to tap into its strong heritage in a fresh way to win over new consumers.