AWP’s Vampons Redefines Period Care with Vampire-Inspired Packaging

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Vampons, designed by AWP, rethinks period care packaging with an aesthetic that shifts industry norms and breaks free from overused clichés within the women’s health space.

Rejecting the tired tropes of pastel colors, images of white women wearing all-white outfits, floral motifs, and overly pink cues, this design adopts a cigarette-style box while fully embracing the world of the undead who just so happen to have a taste for blood.