If your design strategy revolves around getting folks to “taste the Middle East” via your packaging, you have a friend in us.

And that’s specifically what BRANDED gets right with their redesign of the 2-decade-old Mezete and its line of Middle Eastern foods, as revamped food photography and a completely overhauled visual identity presented us with a veritable feast for the ol’ eyeballs. We spoke with senior creative director Rucha Rao and creative director Yorham D’souza of BRANDED to see how they whipped up Mezete’s inspired refresh by immersing themselves in the hustle and bustle of Jordanian culture.