Actually, LinkedIn is the perfect platform to announce your brand refresh. Kudos, Surreal.

The post Cereal Brand Surreal Announces Refresh and Pokes Fun At Cringe LinkedIn Posts appeared first on DIELINE.

After a decade of digital dominance, the unassuming catalog is now making a comeback on coffee tables. Talk to designers and brand leads, and you'll hear a shared diagnosis: the digital feed has become homogenous and hyper-templated, while the inbox is numb with promos.

The post Why Brands Are Betting on Catalogs in a Scrolly World appeared first on DIELINE.

GrowHappy’s packaging, designed by Wedge, takes something that could’ve felt clinical and turns it into something bright, warm, and full of joy.

The post Not Allergic to Good Design, Wedge Puts A Spin On Baby Health For GrowHappy  appeared first on DIELINE.

Circle’s bottle, designed by Bulldog Studio, turns play into packaging. The matte black glass has a sculptural silhouette that feels part game piece, part collectible.

The post Circle Turns a Coffee Liqueur Bottle Into a Game of Ring Toss appeared first on DIELINE.

Olive oil brands are making potato chips, and butter brands are collaborating on tinned fish. What might have once felt like novelty now reads as a more common strategy for brands to reach new consumers, expand relevance, and test new ideas without losing their core identity.

The post Shelf Life 084: Brands are Aisle-Hopping And Rethinking Category Boundaries appeared first on DIELINE.

A’Peel’s packaging byStudio Guild is all about citrus charm. The textured glass bottle feels fresh from the fruit bowl, subtly tinted, tactile, and stoppered with a cork that hints at craft.

The post A’Peel Bottles Up Fresh Design with a Twist of Citrus Charm appeared first on DIELINE.

Rigby packages organic dog food in squeezable pouches without the fluff or bad stuff for owners who are out and about, with the promise of treats that are “one hand, no mess, no cleanup.”

The post Rigby Packages Dog Food In Squeezable Pouches appeared first on DIELINE.

Why the most impactful packaging draws power from deeper cultural and consumer shifts.

The post Micro Forces: Designing Beyond the Trend Cycle appeared first on DIELINE.

Cool Birds is a new brand of bird feed that brings much-needed silly fun to the category.

The post The Future’s So Bright, the Cool Birds Need to Wear Shades appeared first on DIELINE.

There's something fishy about these soy sauce containers.

The post South Australia Bans Fish-Shaped Soy Sauce Containers appeared first on DIELINE.